“Are you actually getting a discount, or is it just a pricing trick?”
Harvard Business Review asked that question last year in a piece about the pervasiveness of “misleading retail reference prices.”
In this case “reference price” is a catch-all term that refers to list price, original price, manufacturer’s suggested retail price, etc.
As HBR’s Rafi Mohammed writes, businesses should – in theory – be allowed to set whatever price they want in hopes of making sales.
We all need better homes, not bigger ones.
How do you "grow from within" when it comes to your house? Look at your home from every possible angle to see if you can fix the existing floorplan without expanding. We have all seen the TV home improvement shows where folks rearrange furniture between rooms to create a new interior design. Or the shows where homeowners take out one minor wall and open up lots of space. And the ones where people add built-ins along the walls to minimize the amount of furniture needed.
Whether your favorite books are signed first editions or dog-eared paperbacks, they deserve well-designed nooks to rest their spines. And though this era of digital books would lead you to believe that a library in your home is not a "necessity", there is something to be said for having a physical book in your hand and on a shelf.